Pro-Active

Maximizing your Data into Marketing and Sales Opportunities

Selling Solutions
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Streamline Effort. Maximize Output. Reduce Cost.

Pro-Active enables businesses in our ever-changing e-Commerce world to continually grow and thrive. We provide solutions utilizing our Generator Enterprise Software platform, which help our customers make better-informed business decisions, implement more effective eCommerce, and repurpose product data into multiple channels which drive sales.

Powerful Solutions for Interactive eCommerce, Sales, and Marketing

The relationship between manufacturers, distributors, and retailers is now and forever directly interconnected by the information age.

Suppliers and catalogers need to effectively manage branded content and media production workflow across multiple channels of print and digital formats. Manufacturers and distributors need to support retailers with the highest quality product information data and communicate more effectively using multiple channels.

Today’s Customers Need More Information

Consistently presenting customers on all levels with impressive, accurate and timely product content, delivered simultaneously across multiple channels of sales and marketing media, is the key to creating a cohesive and supportive network of suppliers and retailers

CENTRAL MANAGEMENT OF PRODUCT INFORMATION

The Generator is a central master content repository that takes all of your master data, including all corresponding multimedia assets, and supplies them to all of your channels.

RESPONSIVE BUSINESS TO CONSUMER eCOMMERCE WEBSITE

With our easy to manage menu-driven control panel, nothing could be easier. We supply you with the powerful tools you need to successfully sell online.

AMAZING MULTIPLE CHANNEL OUTPUT

The Generator instantly creates multiple-channels of marketing simultaneously, including Amazon and Reverb.

CREATE PRINT MATERIALS INSTANTLY

The Generator effortlessly produces product catalogs with accurate, up-to-the-minute consumer or dealer prices, sale flyers, self-mailers and post cards in minutes.

MARKETING CAMPAIGN MANAGEMENT

Create targeted marketing campaigns, that include email, automated sales content, brochures, flyers, tri-folds and more.

WORLD-CLASS BUSINESS TO BUSINESS WEBSITE

The Generator dynamically produces a world-class, feature-rich B2B ( business-to-business ) website, complete with all the features you dream of!

Streamlined Efforts + Maximized Output = Reduced Costs

A one-time input of product data is re-purposed through multiple sales and marketing channels and creates an improved cost-effective workflow.

Bringing together advances in both B2B-to-B2C integrated eCommerce technologies and web publishing

The Generator System substantially increases your output through multiple channels.

Meet the Generator

The central management of master data and product information is key to your multi-channel success. The Generator provides the needed flexible master data management of product information to efficiently enable this process.

The Generator is a browser-based modular content management system and web framework for creating and managing websites, web applications as well as digital content or assets.

B2B and B2C eCommerce

PERSONALIZED DESIGNED WEBSITES

Not only do you have a full-featured business to business eCommerce site, but you can offer revenue building business to consumer websites to your customers.

Digital Media

DIGITAL CATALOGS. PRICE LIST AND MORE

Create instantaneous sales with digital catalogs, complete with hyperlinks, sales flyers, price lists, order forms, product images, specification sheets and more.

Customer Relationship Management

MANAGE & ANALYZE CUSTOMER INTERACTIONS

Improve business relationships with customers. Built in statistics to define customer buying habits, making the process easy for buyers.

Marketing

EMAIL, PRINT AND SOCIAL MEDIA CAMPAIGNS

Email campaigns, marketing list, separate lists for customers and non-customers, mailing labels, order forms, product specials, catalogs, flyers, social media sharing and so much more.

Print Media

PRINT CATALOGS, MAILERS, AND MORE

Whether you need to produce print catalogs, sales flyers, price lists, order forms, postcards, or in-store sale brochures, the Generator's robust set to of tools delivers results faster and more accurate.

Product Information Management

MARKET AND SELL PRODUCTS THROUGH DISTRIBUTION CHANNELS

One-time entry of data allows you to market and sell products through all of your distribution channels.

Features and Benefits

Management Highlights

Maximize efficiencies with product data in one central repository
Re-purpose and effectively coordinate product information consistently across multiple sales channels
Instantly create a Business to Business website (B2B) with every world-class feature
Increase sales and streamline the process in market channels, including Amazon, eBay, Walmart, etc.
Improve your customer buying experience and brand loyalty
Instantly create dealer websites, or in-store sales kiosks, complete with their own branding and prices
Manage and deliver consistent product data feed for up to thousands of dealer websites – simultaneously
Reduces digital and print development time and cost by up to 90%
Immediate real time for e-publishing media production
Effectively and accurately manage product content for simultaneous internet and print production
Reduce costs in sales, marketing and IT
Simplified flow of product information between departments throughout the enterprise
Significantly shorten the product time-to-market cycle

Content and Product Information Management

Enter product information one-time that can be instantly repurposed
Automatically generates both print and web images from a single image file
Detailed product description, bullet points, notes, videos, and spec sheets can be added to any product
Product information updates happen instantly, ensuring accuracy and uniformity
Coordinate all product information consistently across channels
Create informational and landing pages

Enterprise Order Management

Generator Enterprise Order Management is your business operating system for efficiency and productivity, while constantly driving sales, cost savings, and improved margins
A rich feature system that includes order management, multichannel management, inventory management, purchasing, insightful reporting, and analytics
Designed to move orders quickly and efficiently from capture to warehouse and ultimately fulfillment, the customer remains the center of your operation at all times
Smoothly coordinates order management across sales and fulfillment channels
Intuitive order pick tickets allow orders to be pulled in a logical flow based on the items warehouse location
Set employees and sales representatives to specific tasks or pages within the order process to perform roles or functions
Beginning to end, a streamlined and effective order management process for your business

Business to Business eCommerce

Visitors see products in detail with list prices – only logged in customers see dealer pricing and customer specific cost prices
Shop by “Today’s Deals” – Always be promoting your current sale and special items
Shop by “Brands” – Brand logos directly link to the products and shown by category
Shop by “What’s New” – Directly linked to your latest products
Shop by “Categories” – Shop fast, three click shopping
Shop by “Closeouts and Bargains” – Consistently sell discontinued, stagnate and B stock inventory
Shop by “Department” – Display products within the specific departments
Advanced search capabilities with AJAX search – Creates user-friendly and interactive searches
Quick order composer – Fast order entry, by model number and quantity
Customer specific prices – Customers see their own confidential specific cost prices
Quantity discount prices – Show price breaks for volume purchasing
Level pricing for specific groups
Customer specific cost prices
Show exact inventory levels, or traffic lights for stock levels: Green = in stock, Yellow = low stock level (call for availability), Red = temporarily out of stock
Applications for a customer accounts and terms – Fully customize your forms to easily get the exact information you need
Customer specific website preferences – Customers can personalize their website experience: favorite departments, order fulfillment, sort order, view mode, font size
Track orders – Customers and view orders with status and tracking information
View saved orders – Ability to view all orders, save and submit at any time
Multiple languages – Option to allow customers to shop in their own language
Multiple currencies – Option to allow customers to shop in their own currency
Two user view modes for product display – Grid or quick view
Export settings – Establish minimum orders, price levels, terms, payments, products, limits
Informational pages – Customize for any use
Analytics enabled – Detailed reports that track website traffic in depth
Design your own custom B2B website look and feel – customizable website template
Mobile Friendly
View the website in multiple languages, and currencies
Administration permissions system defining access levels for roles and users
Batch import and export of catalog and customer information
Search engine friendly URL’s
Meta-information for products, categories, and content pages
Minimum Advertised Price (MAP)
Drop ship with customer logo on packing slip
Place advertising banners on websites, track per click or by designated length of time
Customer groups
Product bundles
Recently viewed and compare products
Shows cross-sell and recommended products

Digital and Print Module

Create product catalogs with accurate up-to-the-minute consumer or dealer prices
Produce print-ready media in substantially far less time, and more cost effectively than current methods
Reduce production time, and time to market by as much as 90%
Dynamically produce multiple forms of print and digital without the need for design software
Create digital catalogs with hyperlinks to website for instant ordering
Create sales flyers, price lists, postcards, order forms and more
Instantly produce price lists (dealer or consumer)
Dynamically created page numbers, headers, and footers
Automatic catalog page index
The Generator know where every item is on every page
Fully customizable page templates and layouts
Page tabs (colored) can be added to sections
Free-form module customizes recurring cell set-up
CMYK colors
PDF Output in multiple printer formats
Upload custom, informational or advertising pages into your catalogs

Dealer eNetwork

Instant online websites, catalogs or in-store order kiosks for your dealers, complete with their own branding and prices
Increase your sales by helping dealers sell more of your products online 24/7
The Generator simultaneously channels your product data and sales promotions into Business-to-Consumer dealer eCommerce websites (B2C), that become your own Dealer eNetwork
Manage your dealer product feed easily from a central database repository admin, delivering consistent product content to up to thousands of dealer websites simultaneously
Data feed show complete with descriptions, prices stock levels (optional), videos, audio, PDF’s, cross-sells, etc
World-class dealer eCommerce solutions can be offered for free or low cost, they are fully loaded and always up-to-date with all of your products
In addition to offering multiple types of eCommerce websites for dealers, the Generator also offers an API to connect your product data feed with existing customer websites
Self-service sign up process, your dealers apply from a link on your website or email, you approve them, then they add their logo to their own world-class website with all authorized products
Compounds your sales promotions by instantly placing new products and sale items on your dealer’s website home page
Contains all your inventory items, you control dealer approval for brands and products
Besides increasing your sales, the Dealer eNetwork Stores can produce multiple revenue streams
Revenue streams can also be generated through advertising banners on the websites, for your products, brands, or vendors. Ads can be either sold per click or by designated length of time rates
Assist retailers in selling your products by providing them with data solutions to succeed

CRM – Customer Relationship Management

Leverage a complete view across the entire customer life-cycle to optimize your relationship with each individual customer
Phone system integration with auto dialing, to increase call contacts and speed efficiency, complete with call logging, time, date, and notes
Role-based defined roles and permissions for user, such as what they can access and what level of access they are allowed
Automated Sales Cycle – schedule a cycle of automated emails and targeted information to specific customers increasing contact between your sales calls
Lead management to build prospects into customers
Easily view detailed customer account history, active orders, and most purchased items
Compile sales representative call lists
Logs customer emails with notes
Product specific and price level quotes
Task scheduling and calendar
Intuitive reporting and dashboard

Vendor Connect Portal

Vendor Connect is a secure portal for vendors within the Generator for integration with products and purchasing
Vendors can login to upload and maintain their product content and data
Products uploaded by vendors are held in a staging area to be approved and finalized
Reminder emails can be automatically sent to vendors on a timed basis requesting their assistance for updating their product data
Our distributed order orchestration enables companies to smoothly process orders to multiple vendors for fulfillment
Optimizes enterprise-wide inventory
Delivers speed to market