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Pro-Active

Maximizing your Data into Marketing and Sales Opportunities

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Streamline Effort. Maximize Output. Reduce Cost.

Pro-Active enables businesses in our ever-changing e-Commerce world to continually grow and thrive. We provide solutions utilizing our Generator Enterprise Software platform, which help our customers make better-informed business decisions, implement more effective eCommerce, and repurpose product data into multiple channels which drive sales.

Powerful Solutions for Interactive eCommerce, Sales, and Marketing

The relationship between manufacturers, distributors, and retailers is now and forever directly interconnected by the information age.

Suppliers and catalogers need to effectively manage branded content and media production workflow across multiple channels of print and digital formats. Manufacturers and distributors need to support retailers with the highest quality product information data and communicate more effectively using multiple channels.

Today’s Customers Need More Information

Consistently presenting customers on all levels with impressive, accurate and timely product content, delivered simultaneously across multiple channels of sales and marketing media, is the key to creating a cohesive and supportive network of suppliers and retailers

CENTRAL MANAGEMENT OF PRODUCT INFORMATION

The Generator is a central master content repository that takes all of your master data, including all corresponding multimedia assets, and supplies them to all of your channels.

RESPONSIVE BUSINESS TO CONSUMER eCOMMERCE WEBSITE

With our easy to manage menu-driven control panel, nothing could be easier. We supply you with the powerful tools you need to successfully sell online.

AMAZING MULTIPLE CHANNEL OUTPUT

The Generator instantly creates multiple-channels of marketing simultaneously, including Amazon and Reverb.


CREATE PRINT MATERIALS INSTANTLY

The Generator effortlessly produces product catalogs with accurate, up-to-the-minute consumer or dealer prices, sale flyers, self-mailers and post cards in minutes.

MARKETING CAMPAIGN MANAGEMENT

Create targeted marketing campaigns, that include email, automated sales content, brochures, flyers, tri-folds and more.


WORLD-CLASS BUSINESS TO BUSINESS WEBSITE

The Generator dynamically produces a world-class, feature-rich B2B ( business-to-business ) website, complete with all the features you dream of!


Streamlined Efforts + Maximized Output = Reduced Costs

A one-time input of product data is re-purposed through multiple sales and marketing channels and creates an improved cost-effective workflow.

Bringing together advances in both B2B-to-B2C integrated eCommerce technologies and web publishing

The Generator System substantially increases your output through multiple channels.


Meet the Generator

The central management of master data and product information is key to your multi-channel success. The Generator provides the needed flexible master data management of product information to efficiently enable this process.

The Generator is a browser-based modular content management system and web framework for creating and managing websites, web applications as well as digital content or assets.

B2B and B2C eCommerce


PERSONALIZED DESIGNED WEBSITES

Not only do you have a full-featured business to business eCommerce site, but you can offer revenue building business to consumer websites to your customers.

Digital Media


DIGITAL CATALOGS. PRICE LIST AND MORE

Create instantaneous sales with digital catalogs, complete with hyperlinks, sales flyers, price lists, order forms, product images, specification sheets and more.

Customer Relationship Management


MANAGE & ANALYZE CUSTOMER INTERACTIONS

Improve business relationships with customers. Built in statistics to define customer buying habits, making the process easy for buyers.

Marketing


EMAIL, PRINT AND SOCIAL MEDIA CAMPAIGNS

Email campaigns, marketing list, separate lists for customers and non-customers, mailing labels, order forms, product specials, catalogs, flyers, social media sharing and so much more.

Print Media


PRINT CATALOGS, MAILERS, AND MORE

Whether you need to produce print catalogs, sales flyers, price lists, order forms, postcards, or in-store sale brochures, the Generator's robust set to of tools delivers results faster and more accurate.

Product Information Management


MARKET AND SELL PRODUCTS THROUGH DISTRIBUTION CHANNELS

One-time entry of data allows you to market and sell products through all of your distribution channels.

Features and Benefits

Management Highlights

  • Maximize efficiencies with product data in one central repository
  • Re-purpose and effectively coordinate product information consistently across multiple sales channels
  • Instantly create a Business to Business website (B2B) with every world-class feature
  • Increase sales and streamline the process in market channels, including Amazon, eBay, Walmart, etc.
  • Improve your customer buying experience and brand loyalty
  • Instantly create dealer websites, or in-store sales kiosks, complete with their own branding and prices
  • Manage and deliver consistent product data feed for up to thousands of dealer websites – simultaneously
  • Reduces digital and print development time and cost by up to 90%
  • Immediate real time for e-publishing media production
  • Effectively and accurately manage product content for simultaneous internet and print production
  • Reduce costs in sales, marketing and IT
  • Simplified flow of product information between departments throughout the enterprise
  • Significantly shorten the product time-to-market cycle

Content and Product Information Management

  • Enter product information one-time that can be instantly repurposed
  • Automatically generates both print and web images from a single image file
  • Detailed product description, bullet points, notes, videos, and spec sheets can be added to any product
  • Product information updates happen instantly, ensuring accuracy and uniformity
  • Coordinate all product information consistently across channels
  • Create informational and landing pages

Enterprise Order Management

  • Generator Enterprise Order Management is your business operating system for efficiency and productivity, while constantly driving sales, cost savings, and improved margins
  • A rich feature system that includes order management, multichannel management, inventory management, purchasing, insightful reporting, and analytics
  • Designed to move orders quickly and efficiently from capture to warehouse and ultimately fulfillment, the customer remains the center of your operation at all times
  • Smoothly coordinates order management across sales and fulfillment channels
  • Intuitive order pick tickets allow orders to be pulled in a logical flow based on the items warehouse location
  • Set employees and sales representatives to specific tasks or pages within the order process to perform roles or functions
  • Beginning to end, a streamlined and effective order management process for your business

Business to Business eCommerce

  • Visitors see products in detail with list prices – only logged in customers see dealer pricing and customer specific cost prices
  • Shop by “Today’s Deals” – Always be promoting your current sale and special items
  • Shop by “Brands” – Brand logos directly link to the products and shown by category
  • Shop by “What’s New” – Directly linked to your latest products
  • Shop by “Categories” – Shop fast, three click shopping
  • Shop by “Closeouts and Bargains” – Consistently sell discontinued, stagnate and B stock inventory
  • Shop by “Department” – Display products within the specific departments
  • Advanced search capabilities with AJAX search – Creates user-friendly and interactive searches
  • Quick order composer – Fast order entry, by model number and quantity
  • Customer specific prices – Customers see their own confidential specific cost prices
  • Quantity discount prices – Show price breaks for volume purchasing
  • Level pricing for specific groups
  • Customer specific cost prices
  • Show exact inventory levels, or traffic lights for stock levels: Green = in stock, Yellow = low stock level (call for availability), Red = temporarily out of stock
  • Applications for a customer accounts and terms – Fully customize your forms to easily get the exact information you need
  • Customer specific website preferences – Customers can personalize their website experience: favorite departments, order fulfillment, sort order, view mode, font size
  • Track orders – Customers and view orders with status and tracking information
  • View saved orders – Ability to view all orders, save and submit at any time
  • Multiple languages – Option to allow customers to shop in their own language
  • Multiple currencies – Option to allow customers to shop in their own currency
  • Two user view modes for product display – Grid or quick view
  • Export settings – Establish minimum orders, price levels, terms, payments, products, limits
  • Informational pages – Customize for any use
  • Analytics enabled – Detailed reports that track website traffic in depth
  • Design your own custom B2B website look and feel – customizable website template
  • Mobile Friendly
  • View the website in multiple languages, and currencies
  • Administration permissions system defining access levels for roles and users
  • Batch import and export of catalog and customer information
  • Search engine friendly URL’s
  • Meta-information for products, categories, and content pages
  • Minimum Advertised Price (MAP)
  • Drop ship with customer logo on packing slip
  • Place advertising banners on websites, track per click or by designated length of time
  • Customer groups
  • Product bundles
  • Recently viewed and compare products
  • Shows cross-sell and recommended products

Digital and Print Module

  • Create product catalogs with accurate up-to-the-minute consumer or dealer prices
  • Produce print-ready media in substantially far less time, and more cost effectively than current methods
  • Reduce production time, and time to market by as much as 90%
  • Dynamically produce multiple forms of print and digital without the need for design software
  • Create digital catalogs with hyperlinks to website for instant ordering
  • Create sales flyers, price lists, postcards, order forms and more
  • Instantly produce price lists (dealer or consumer)
  • Dynamically created page numbers, headers, and footers
  • Automatic catalog page index
  • The Generator know where every item is on every page
  • Fully customizable page templates and layouts
  • Page tabs (colored) can be added to sections
  • Free-form module customizes recurring cell set-up
  • CMYK colors
  • PDF Output in multiple printer formats
  • Upload custom, informational or advertising pages into your catalogs

Dealer eNetwork

  • Instant online websites, catalogs or in-store order kiosks for your dealers, complete with their own branding and prices
  • Increase your sales by helping dealers sell more of your products online 24/7
  • The Generator simultaneously channels your product data and sales promotions into Business-to-Consumer dealer eCommerce websites (B2C), that become your own Dealer eNetwork
  • Manage your dealer product feed easily from a central database repository admin, delivering consistent product content to up to thousands of dealer websites simultaneously
  • Data feed show complete with descriptions, prices stock levels (optional), videos, audio, PDF’s, cross-sells, etc
  • World-class dealer eCommerce solutions can be offered for free or low cost, they are fully loaded and always up-to-date with all of your products
  • In addition to offering multiple types of eCommerce websites for dealers, the Generator also offers an API to connect your product data feed with existing customer websites
  • Self-service sign up process, your dealers apply from a link on your website or email, you approve them, then they add their logo to their own world-class website with all authorized products
  • Compounds your sales promotions by instantly placing new products and sale items on your dealer’s website home page
  • Contains all your inventory items, you control dealer approval for brands and products
  • Besides increasing your sales, the Dealer eNetwork Stores can produce multiple revenue streams
  • Revenue streams can also be generated through advertising banners on the websites, for your products, brands, or vendors. Ads can be either sold per click or by designated length of time rates
  • Assist retailers in selling your products by providing them with data solutions to succeed

CRM – Customer Relationship Management

  • Leverage a complete view across the entire customer life-cycle to optimize your relationship with each individual customer
  • Phone system integration with auto dialing, to increase call contacts and speed efficiency, complete with call logging, time, date, and notes
  • Role-based defined roles and permissions for user, such as what they can access and what level of access they are allowed
  • Automated Sales Cycle – schedule a cycle of automated emails and targeted information to specific customers increasing contact between your sales calls
  • Lead management to build prospects into customers
  • Easily view detailed customer account history, active orders, and most purchased items
  • Compile sales representative call lists
    Logs customer emails with notes
  • Product specific and price level quotes
  • Task scheduling and calendar
  • Intuitive reporting and dashboard

Vendor Connect Portal

  • Vendor Connect is a secure portal for vendors within the Generator for integration with products and purchasing
  • Vendors can login to upload and maintain their product content and data
  • Products uploaded by vendors are held in a staging area to be approved and finalized
  • Reminder emails can be automatically sent to vendors on a timed basis requesting their assistance for updating their product data
  • Our distributed order orchestration enables companies to smoothly process orders to multiple vendors for fulfillment
  • Optimizes enterprise-wide inventory
  • Delivers speed to market
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